Top 10 Best SEO Tools For Website Auditing And Monitoring

There’s no such thing as a sudden Google algorithm update that makes marketers confuse and worry about the same thing. They seem to be waiting for you to release an update that gets all your ducks in a row and makes your efforts immediately obsolete.

Of course, they’re pretty open to the fact that they’re doing this for the benefit of everyone. Every time you tweak your algorithm, you get one step closer to more relevant search results. However, there are still some secrets to how Google evaluates the website and ultimately decides which site to display for any search term.

That said, there are a number of tools out there to help you see your site the way Google sees it. Some are free and some are paid.

These tools are very important to your organic search strategy because you can focus on the elements of your site that Google deems important. In this post, we’ll take a look at 15 tools and Google bots to help you run site analytics like marketers.

1. Google’s Webmaster Tools

Cost: Free

Purpose: Website Analysis

The best way to understand how Google views your site is to contact us. Google’s Webmaster Tools is a beginner-friendly resource that explains the basics of Google search.

For example, Google’s Fetch as Google tool allows you to view specific URLs as Google does, which is important when troubleshooting slow SEO performance issues. The information returned can help fix the page in question for better results, and can also help isolate problematic code when you think your site has been hacked.

Google's Webmaster Tools

Another great feature of Google Webmaster Tools is PageSpeed Insights. This SEO tool measures your desktop and mobile site’s performance in terms of speed. As mobile search queries outpace desktop search, page speed is becoming more and more important to businesses trying to capture visitors.

According to Google Developers, “PageSpeed Insights evaluates how well a page follows common performance best practices and calculates a score of 1-100 to estimate the performance margin.” This score can be as good as at 80 or higher. Medium, like 60 to 79; Or low (0 to 59)

2. Ahrefs

Cost: $99/mo for Lite Plan

Purpose: Keyword Research & Website Audit

Ahrefs is an advanced SEO resource that will help you make better decisions about your content by inspecting website properties and generating keywords, links and ranking profiles. The four main tools are:

Site Explorer, showing the performance of specific web pages on your website.

Content Explorer: Browse high-performance web pages by specific keywords and topics.

Keyword Explorer, that generates monthly search volume and click-through rate for specific keywords.

Site Audit: crawls the specified categories within the domain and shows multiple technical issues at the page level.

Ahrefs is an advanced SEO resource

When using Keyword Explorer, Ahrefs will also generate a “top topic” for keywords viewed under the Keyword Difficulty Meter, as shown in the screenshot above. A keyword’s parent topic is a broader keyword that has more search volume than the intended keyword, but it has the same potential and ranking potential as your audience, giving you more valuable SEO opportunities when optimizing a specific blog post or web page.

3. HubSpot’s Website Grader

Cost: Free

Purpose: Website performance and SEO audit

In 2007, HubSpot launched a tool called Website Grader to help businesses discover search engine optimization opportunities. Since then a lot has changed, so the company has built a new and improved version of the tool for 2020.

HubSpot launched a tool called Website Grader
HubSpot launched a tool called Website Grader

Website Grader is a free online tool that generates personalized reports based on key metrics such as:

Performance. This tool analyzes your site’s page size, requests, speed, and key SEO metrics.

Mobile Readiness. This tool makes sure that your website is prepared to provide the best possible experience for mobile users.

SEO. This tool determines whether a website can be easily found by both people and search engines. Checks for elements such as page index, meta description, content plugin, and description link text.

Security. This tool checks if your site is safe for users. Make sure your site runs on HTTPS and has a secure javascript library.

To get a website rating, go to the Website Grader, enter the URL and email, then get the score. Scores between 1 and 100 points and detailed reports can be viewed in seconds.

When you get the report, you can see actionable statistics on how you can improve your website’s performance to drive more traffic. If you’re wondering how you can improve your website’s performance, you can take free online classes at HubSpot Academy that teaches you how to improve. Score your site today.

4. GrowthBar

Cost: Free 5-Day trial, then $29/mo

Purpose: Keyword Research, Competitive Analysis, SEO Rank Tracker

GrowthBar is a Chrome extension that helps you do keyword research, competitive analysis and track your SEO rankings. GrowthBar allows you to access data points for your website directly from the search engine results page. This makes it easy to assess your competitors’ performance and see growth channels, keywords, backlinks and ads that are right for your competitors.

GrowthBar is a Chrome extension

Key Features

Top Keywords and Backlinks: You’ll find a list of paid and natural keywords that drive the most traffic to a particular website and the most authoritative backlinks pointing to that site.

Keyword Difficulty Score: You can quickly assess how difficult it is to rank specific keywords based on the domain authority strength of the URL ranking on page 1.

Word Count: Click to see the word count on the page directly from the SERP.

Facebook Ads: Click to see if your site is running Facebook ads and see what your ads look like.

Keyword Suggestions: A list of related keywords that you can rank along with your search volume and cost per click (CPCs).

5. Woorank

Cost: Free 14-day trial, then $49/mo for a Pro Plan or $149/mo for a Premium Plan

Purpose: Website Audit

Woorank’s in-depth site analysis helps marketers uncover opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, etc.

Woorank's in-depth site analysis

Each report is divided into 8 sections.

  • Marketing Checklist
  • SEO
  • Mobile
  • Usability
  • Technologies
  • Social
  • Local
  • Visitors

6. Moz’s Pro Tools

Cost: Free 30-day trial, then paid plans from $99/mo

Purpose: Website Analysis

The Moz Pro subscription serves as an all-in-one tool to boost your business search rankings. Moz’s research suite gives subscribers the resources they need to identify SEO opportunities, track growth, create reports, and optimize their overall efforts.

For example, the Crawl Test Tool uses Moz’s own web crawler, RogerBot, to analyze up to 3,000 links from a given URL. Upon completion, the user receives an email report detailing the data on each page the site is linked to.

The Moz Pro

Image via Moz

This is very useful if you want to identify “crawlability” factors like duplicate content and redirects that can affect SEO performance.

7. SEMrush

Cost: Free

Purpose: Keyword Research

SEMrush is a very sophisticated dashboard that reports domain-wide and specific page performance. The website offers tons of toolkits, one of which is the SEO toolkit.

Below is one of the toolkit’s flagship features, where you can link website pages to see which keywords are ranked, the page rank of those keywords, and the monthly search volume of keywords.


With the rest of the SEO toolkit, you can compare your page performance to your competitors, analyze backlinks (also known as link building) from other websites to your site, research the right keywords, and take advantage of similar on-page SEO opportunities. There is.

8. Check My Links

Cost: Free

Purpose: Link Optimization

Consider checking my links to see if the links on your webpage (external or internal) really work

This broken-link checker makes it easy for publishers or editors to fix pages before they are published. For example, consider a site like Wikipedia. The Wikipedia page for the term “marketing” contains as many as 711 links. My link check was able to detect this number in seconds as well as found (and highlighting) 7 broken links.

Check My Links

This tool highlights all good links in green and broken links in red, making it easy to find links that don’t work or are no longer active.

9. BuzzStream

Cost: Free 14-day trial, then paid plans from $24/mo

Purpose: Link Building

BuzzStream may be the cheapest way to manage your promotions to people who can provide inbound links to your website.

Backlinks to your website are important to boost your ranking on Google, but the promotion you do while building links is very much like a cold call. With BuzzStream, you can easily investigate the right people, create effective email messages, and track who accepted each link request. The link building queue is as follows:


Image via BuzzStream

BuzzStream helps identify applicants based on industry and degree of engagement across various social networks. So you know who will best accept your backlink requests and improve your ranking on Google.

10. UpCity’s SEO Report Card

Cost: Free

Purpose: Share of Voice

UpCity’s SEO report card lets you analyze your website to see how it stacks up against your competitors.

UpCity's SEO

In exchange for your little contact information, the SEO Report Card offers a report that includes:

Ranking analysis. Your website is Google, Yahoo! And snapshots ranked by Bing. The ranking is based on the key keywords you choose when entering information for creating your report.

Link Building. A detailed description of the number of websites that link back to your site.

Field analysis. See how successfully you have incorporated your key keywords across your site.

Website accessibility. This section focuses on the load times of the site and the accessibility of the crawlers.

Confidence indicator. An overview of your site’s level of trust or permission.

Indexing now. It indicates the number of pages of your site that are indexed

Image Source (Hubspot)

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