Local search is powerful for small businesses. Four of the five people Consumers look for local information using search. That said, if your business isn’t optimized for local search, you can miss 80% of your potential customers. In short, local SEO is important to keep your business relevant.
We’ve created a comprehensive guide covering local SEO tips and tools to help you optimize your business for local SEO.
At the end of the guide, you will have a clear understanding of how to optimize your business to reach potential consumers who use local search to select the product or service to buy.
What Is Local SEO?
Local SEO helps businesses promote their products and services to local potential clients and customers. In order to collect information for local search and the search engine will provide local content, social profile pages, links, and a high signal depending on the most relevant to the user, such as quoting local search results.
Local SEO Tips
- Optimize for Google My Business.
- Improve your internal linking structure.
- Optimize URL, title tag, header, meta description and content.
- Add a location page to your website.
- Create local content.
- Make sure your website is mobile-friendly.
- Make sure your name, address and phone number are consistently online.
- Optimize online directories and citations.
- Get relevant and authoritative inbound links.
- Engage in social media and add posts to Google My Business.
Optimize for Google My Business.
Google My Business has become the core of local search. Google My Business is a tool to help businesses meet Google’s needs because we believe that you are the most comfortable sharing content that you can support and check. If Google can confirm that your business is genuine, search engines can potentially reward your business with coveted sidebar space in Google Local Search.
To make sure it’s optimized for Google My Business, you need to create and view a Google My Business page, use Google Posts within your account, encourage customers to share reviews online, and position them to truly respond to reviews. Example: “Thank you for sending comments on [Products/Services] of [City, State]. We value your comments and look forward to working with you again. Thank you from the [full company name] team.”
External links pointing to your site are ideal (we’ll explain it soon), but tweaking the structure of your internal links also increases your SEO rankings.
Why is the internal connection so important? Do the following:
- Web site navigation support
- Information architecture and website hierarchy support
- Distribution of page authority and ranking power between pages
Optimize URL, title tag, header, meta description and content.
With regard to content, all new blog post is a new opportunity to find a new index page, a new page, the search engine result pages that target a geographic search phrase (SERPs) for the site.
Whenever you write your content, you need to optimize your content for search engines with large keywords in the URL, title, header, meta description and body. If you’re having trouble creating geo-targeted content, we recommend highlighting customer success stories and case studies.
Add a location page to your website.
If you have more than one offline location, create a location page. The location page provides readers with your name, address, phone number, opening hours, unique store description, parking/transit information, promotions, and testimonials from happy customers.
It’s also important to avoid duplicate content across multiple location pages. For a single location business, create a company profile page that describes locally. On each location page, you can earn huge bonus points by adding Google Maps to your website.
Create local content.
Google keeps getting smarter. This means content creators can now truly write for users, not search engines. However, writing on a general topic attracts a lot of people, but sometimes it is more important to write about local or industry news to focus and attract a local audience.
Promote local industry gatherings, news, staff, and other educational content on your blog to become a local authority in your industry. Think of the best content that offers more than what your business sells.
For example, if you are a local security company and you want to attract new businesses to the area, create useful resources to help these businesses get to know your city. Local service providers’ maps or citywide event schedules can all provide value to your persona and include relevant on-page local cues.
Make sure your website is mobile-friendly.
Local and mobile searches go hand in hand (9 out of 10 smartphone users do local searches on their devices!).
Some of the most common ways people are using your site in a mobile environment is to search for contact information, looking at the reviews, find your way to your location.
Make your site mobile-friendly and make it easy for prospects and clients to use.
Make sure your name, address and phone number are consistently online.
You should make it easy for people and search engines to find. To do this, set up a NAP representing your name, address and phone number (including area code). It should be included as HTML text crawlable on your site.
Avoid common mistakes that contain only the NAP in the image. Images can not be crawled by the search engines, such as HTML text. The most common location of the NAP is the footer or header of the site.
Optimize online directories and citations.
For Indian companies, these 3 map data aggregators provide a large amount of map data for Apple, Yelp, Bing, Google, Trip Advisor, etc.
Consistency is key. Make sure your citations are consistent and complete across these 3 data collectors.
Mismatches such as misspellings, abbreviations, lack of product line numbers, or incorrect phone numbers can be problematic.
If Google is unable to determine if the information about your business is correct, your business may not appear in the search results at all.
Also, you need to remove the list of duplicates found. You can earn external inbound links as bonus points for highlighting your Chamber of Commerce membership in the community.
Inbound links are a very powerful opportunity to improve your local SEO. All inbound links inform Google that you are a legitimate company, and inbound links can also elevate your domain authority. Here are some ways to get inbound links:
- Sponsorship or Partnership
- Guest blog posting
Start with a private network that can include Chambers of Commerce, Business Improvement Districts, Licensing Offices, trade associations, resellers, suppliers and/or manufacturers and other affiliates.
Consider sponsoring a webinar or gathering, hosting community events, promoting your favourite locations, and building relationships with prominent and influential people. Also, learn how to contact a partner to see if they can refer you to the partner directory.
Also, being a guest blogger can help you attract links. Chat with others in the industry (and positively!) and act as a resource provider for the community. If you are actively engaged in community conversations, rumours grow in the form of inbound links, social media growth, and media coverage.
Given that the .edu link is the bee’s knee to domain authority, how about getting the link by offering a scholarship in your area? It should be relevant to your industry, and it should send the correct signal to your domain (given a backlink from school)… Moz has written a solid guide to the steps to success for an effective scholarship application.
Google takes the content shared on social media more important than ever.
Now that you have a great Google My Business page, share your page on social media to further sort social and search.
There are 10 local SEO tips that will definitely help you to get more customers to visit at the geographic location.
Again, to stay relevant in today’s fierce online competition, you need to increase your online awareness with the help of local SEO. Be patient with the results.
Whatever strategy you use, don’t forget to deliver value to your target audience.